Hobby Japan

(2020/11/03)
New website for our English publications! → Hobby Japan English Publications
New English Twitter account! → @hobbyjapan_eng

Hobby Japan has been involved in the retail business and the publishing industry since its founding, branching out over the years into other fields such as hobby products, the development and sale of board games, character development and more. We actively continue to create new products and services to keep up with the times and meet the needs of our customers. Our most recent undertakings are web media and publishing, product development and sale targeted at the international market.

COMPANY

Hobby Japan was founded in 1955 as a miniature car shop in Yoyogi, Tokyo. With the motto of “bringing hobby from all over the world to hobby lovers”, it grew into a company dedicated to anything that is “hobby”, including publishing, hobby products, development and sale of board games, character development and more. Our goal is to continue to stimulate the curiosity of all hobby lovers.

Company Name: Hobby Japan Co., Ltd.

Address: Shinjuku Hobby Bldg., 2-15-8 Yoyogi, Shibuya-ku, 151-0053 Tokyo

Date of Foundation: 27 September 1969

Representative: Daisuke Matsushita (President)

Number of Employees: 130 (as of March 2020)

Business Areas

Publication of hobby magazines, light novels, comics, hobby-related books
Character development, licensing business
Planning and sale of hobby products
Game development and publication of related books
Import and sale of foreign hobby products and games
Retail of hobby products (Post Hobby)

PUBLICATIONS

Every year we release over 300 publications of various genres and formats, including scale models, military, card games, tokusatsu, history, cameras, novels, comics.

Magazines

Novels/Comics

Manuals

Illustration and Manga Drawing Manuals

WEB MEDIA

We provide online services that meet the needs of the times and our customers, like "Hobby Japan Web", “Arms Magazine WEB” (a web magazine linked to our monthly publication), “Comic Fire” (a website to read comics for free) and “Novel Up Plus” (a website to which users can contribute their novels).

PRODUCTS

We create and sell products from various genres. We have our original brands (the scale figure brand “AMAKUNI” and the miniature car brands “Hobby Japan” and “MARK43”) and develop board games together with our partners.

Figures/Goods

Scale Models/Miniature Cars

Games

CHARACTER

We create and market products based on the characters born from our magazines, novels, comics and figures. The fusion with media such as anime and games and the partnership with various companies earned us fans both in Japan and all over the world.

SHOPS

We operate stores that handle products targeted at various customer bases. We have company stores in Shinjuku and Atsugi, franchise stores in the Tokai and Chubu areas, and the webshops “Post Hobby” and “Hobby Japan Online Shop”, with the latter handling limited items and house brand products.

Stores

Post Hobby Atsugi Store